top of page
Typing

Home Loan News..

63% More Sellers Than Buyers; 1 in 5 Homes Gets a Price Cut; Why a BAD Mortgage Market Can Be a GREAT Buying Market

Writer: Michael Belfor
Michael Belfor
5 hours ago
4 min read

63% More Sellers Than Buyers; 1 in 5 Homes Gets a Price Cut; Why a BAD Mortgage Market Can Be a GREAT Buying Market

October 26, 2026 | Michael Belfor

Mortgage rates are ugly.

⠀

There. I said it.

⠀

Freddie Mac’s average 30-year fixed rate finally dipped last week — from 7.40% to 7.32% — but borrowing costs are still near a three-year high. AP News

⠀

And yet, buried underneath all the terrible affordability headlines is something buyers have not had in years:

⠀

Leverage.

⠀

Redfin says there are now 63% more sellers than buyers across the 50 largest U.S. metros.

⠀

Realtor.com says about 21% of listings had a price reduction in September — the highest share in four years. AP News

⠀

That is a very different housing market from 2021.

⠀

And for the buyer who can actually afford today’s payment, it may be a much better one.

⠀

I. SELLERS ARE FINALLY NEGOTIATING AGAIN

For years, buyers were told:

⠀

Highest and best.

⠀

Waive contingencies.

⠀

Cover the appraisal gap.

⠀

Take it or leave it.

⠀

Now?

⠀

Some sellers are sitting.

⠀

Some are cutting prices.

⠀

Some are paying closing costs.

⠀

Some are making repairs.

⠀

And some are helping buy down the buyer’s mortgage rate. AP News

⠀

That does NOT mean every property is a bargain.

⠀

A great house in San Francisco, Marin, Orange County or another supply-constrained neighborhood can still get multiple offers.

⠀

But the average seller has a problem today that was almost nonexistent a few years ago:

⠀

They actually need to convince someone to buy the house.

⠀

That changes the conversation.

⠀

II. A $20,000 CREDIT CAN MATTER MORE THAN A $20,000 PRICE CUT

This is where buyers and agents need to stop thinking only about price.

⠀

Suppose a seller is willing to give up $20,000 to get the deal done.

⠀

You could reduce the purchase price by $20,000.

⠀

Fine.

⠀

But depending on the loan program and transaction, that same $20,000 might be more useful as:

⠀

Closing-cost assistance.

⠀

A temporary rate buydown.

⠀

A permanent rate buydown.

⠀

Or a combination.

⠀

Why?

⠀

Because a $20,000 lower purchase price usually does NOT lower the monthly payment by $20,000 worth of pain.

⠀

Using the concession strategically can sometimes have a much larger near-term impact on cash-to-close or monthly payment.

⠀

That is why I keep telling agents:

⠀

Do not just negotiate the house.

⠀

Negotiate the financing too.

⠀

III. THE “WAIT FOR RATES TO DROP” CROWD MAY MISS THE BEST PART

Here is the contrarian part.

⠀

If mortgage rates eventually fall meaningfully, what do you think happens?

⠀

More buyers come back.

⠀

Competition increases.

⠀

Sellers get less generous.

⠀

Price reductions shrink.

⠀

And the house that has been sitting for 50 days suddenly has three offers.

⠀

Nobody knows exactly when that happens.

⠀

And I would NEVER tell someone to buy an unaffordable home because “you can refinance later.”

⠀

The payment needs to work today.

⠀

But if the payment DOES work today?

⠀

I would rather negotiate against one buyer at 7% than ten buyers at 6%.

⠀

That is the tradeoff nobody talks about enough.

⠀

A lower mortgage rate is wonderful.

⠀

A lower rate plus another bidding war may not be.

⠀

THE BOTTOM LINE

Today’s mortgage market is painful.

⠀

Today’s buying market can be very different.

⠀

We now have 63% more sellers than buyers across the largest U.S. metros.

⠀

Roughly one in five listings is getting a price reduction. AP News

⠀

And sellers are increasingly helping with closing costs, repairs and financing incentives.

⠀

So stop asking only:

⠀

“When will rates come down?”

⠀

Ask:

⠀

How long has THIS home been sitting?

⠀

How motivated is THIS seller?

⠀

What concessions can we get?

⠀

Should we use those dollars for price, closing costs or the rate?

⠀

And does the payment work today?

⠀

Because a terrible mortgage market can create a surprisingly good negotiation market.

⠀

And if rates eventually improve?

⠀

Great.

⠀

Then we look at the refinance.

⠀

ABOUT MICHAEL BELFOR

Michael Belfor is a Branch Manager and Loan Originator with American Pacific Mortgage, bringing approximately 24 years of mortgage lending experience.

An APM President’s Club and Top 1% originator since 2017, Michael helps homebuyers, homeowners, real estate investors and real estate professionals navigate conventional, jumbo, FHA, VA, Non-QM, DSCR, TIC, condo, construction and other mortgage financing solutions.

⠀

Michael Belfor | American Pacific Mortgage

Direct: 415-233-4235 | Orange County: 949-577-6449

NMLS #264700 | DRE #01878769

⠀


63% More Sellers Than Buyers — Why Buyers Have Leverage in 2026

There are now 63% more sellers than buyers across major U.S. metros and roughly 1 in 5 listings has cut its price. Here is why today’s difficult mortgage market may create better negotiating opportunities.

buyer leverage 2026, seller concessions, price reductions, California housing market, mortgage rate buydown, homebuyer negotiation, seller credit

 
 
 

Comments


Michael "Mike" Belfor
Branch Manager – Loan Originator
American Pacific Mortgage
NMLS #264700
DRE #01878769
SF / Bay Area: 415.233.4235
OC / SoCal: 949.577.6449

  • X
LOGO
EHL LOGO

​ NMLS CONSUMER ACCESS LINK: NMLS #1850

Privacy Policy APM Privacy Policy 

APM Disclosure Policy
 

Belfor Team/American Pacific Mortgage - 30011 Ivy Glenn Dr. Ste 221 – Laguna Niguel – CA 92677. NMLS 398359.

​

© 2026 American Pacific Mortgage Corporation. All rights reserved.
This material is provided for informational purposes only and is not guaranteed to be accurate or complete. The programs described may not include all available options or pricing structures. Rates, terms, programs, and underwriting policies are subject to change without notice. Refinancing may result in higher total finance charges over the life of the loan. This is not an offer to extend credit or a commitment to lend. All loans are subject to underwriting approval. Certain products may not be available in all states and restrictions may apply. Please consult your loan advisor for complete details. Equal Housing Opportunity.

Licensed in CA. CA DRE #01215943. NMLS 1850. Equal Housing Opportunity.

​

​AZ BK 0906702

​

TEXAS MORTGAGE BANKER DISCLOSURE CONSUMERS WISHING TO FILE A COMPLAINT AGAINST A MORTGAGE BANKER OR A LICENSED MORTGAGE BANKER RESIDENTIAL MORTGAGE LOAN ORIGINATOR SHOULD COMPLETE AND SEND A COMPLAINT FORM TO THE TEXAS DEPARTMENT OF SAVINGS AND MORTGAGE LENDING, 2601 NORTH LAMAR, SUITE 201, AUSTIN, TEXAS 78705. COMPLAINT FORMS AND INSTRUCTIONS MAY BE OBTAINED FROM THE DEPARTMENT’S WEBSITE AT WWW.SML.TEXAS.GOV. A TOLL-FREE CONSUMER HOTLINE IS AVAILABLE AT 1-877-276-5550. THE DEPARTMENT MAINTAINS A RECOVERY FUND TO MAKE PAYMENTS OF CERTAIN ACTUAL OUT OF POCKET DAMAGES SUSTAINED BY BORROWERS CAUSED BY ACTS OF LICENSED MORTGAGE BANKER RESIDENTIAL MORTGAGE LOAN ORIGINATORS. A WRITTEN APPLICATION FOR REIMBURSEMENT FROM THE RECOVERY FUND MUST BE FILED WITH AND INVESTIGATED BY THE DEPARTMENT PRIOR TO THE PAYMENT OF A CLAIM. FOR MORE INFORMATION ABOUT THE RECOVERY FUND, PLEASE CONSULT THE DEPARTMENT’S WEBSITE AT WWW.SML.TEXAS.GOV.

​

SMS Disclosure:

By providing a telephone number and submitting the form you are consenting to be contacted by SMS text message (our message frequency may vary). Message & data rates apply. Reply STOP to unsubscribe from further messaging. Reply HELP for more information. See our Privacy Policy.

​

Privacy Policy for Communication Phone/Email/SMS:

We do not share data with third parties for marketing/promotional purposes.

By submitting your phone number to The Belfor Team at American Pacific Mortgage, you are authorizing a representative of our company to send you text messages and notifications. Message frequency may vary. Message/data rates apply. Reply STOP to unsubscribe to a message sent from us, and HELP to receive help.

​

​

www.apmortgage.com rules.

bottom of page