Black Friday Market Wrap — Quiet Market, Big Advantage

While retail stores get crowded on Black Friday, the real estate market usually gets quieter — and that’s good news for buyers.

This year is no different: rates are stable, buyers are traveling, and motivated sellers are still active. That combination often creates one of the best buyer windows of the entire year.

1. Low Competition = Stronger Offers

By late November, buyer activity dips.

Less competition means fewer bidding wars and more room to negotiate.

2. Stable Rates = Predictable Payments

Rate stability this week has given buyers consistency in payment scenarios.

Predictability is more valuable than chasing small dips.

3. Motivated Sellers = More Credits

Sellers who remain on the market over Thanksgiving are serious.Many are offering:

• Closing cost credits

• 2/1 buydowns

• Permanent buydown credits

• Repairs, concessions, and flexible timelines

This is where smart buyers make their moves.

Bottom Line

Thanksgiving week may not feel like “real estate season,” but it’s often one of the most strategic times of the year for buyers willing to look.